We're excited to officially switch over to our new website on Friday, July 31st.

Powered by Shopify, our new website brings a faster, more flexible shopping experience for both you and your customers, along with new tools designed to simplify your business, and to improve the customer experience.

Here's everything you need to know before the launch. There's a lot of important information, so please read through to the end.

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What's New

We're thrilled to introduce several brand-new features to our website.

SUBSCRIPTIONS

One big addition to the new website is Subscriptions.

Customers can now choose to subscribe to eligible products with a 10% discount on a schedule that works best for them, with delivery options ranging from every one to six months.

One-time purchase will always be selected by default, making subscriptions completely optional. Once enrolled, customers can easily view, manage, skip, modify, or cancel their subscriptions directly from their Profile, making repeat orders more convenient than ever.

Customers will also receive a reminder before their subscription renews, giving them the opportunity to skip, modify, or cancel before their next order processes.

The initial subscription purchase will be credited to the Artist the customer is shopping with at checkout. Future renewal orders will be credited to the customer's Preferred Artist, helping maintain the customer connection.

PRODUCT REVIEWS

Customers can now read–and leave–reviews directly on every product page, making it easier for future shoppers to hear real experiences and shop with confidence.

BACK IN STOCK ALERTS

If an item is out of stock, customers can sign up to receive an email as soon as it's back.

COLOR DESCRIPTORS

Every shade now includes helpful color descriptors to make selecting products even easier.

GUEST CHECKOUT
Customers can now check out as guests, while still remaining connected to their Preferred Artist when using the email address associated with their account.

ATTRIBUTION
The new website makes it easier for customers to shop with the Artist of their choice, while still allowing customers with an account to maintain a Preferred Artist directly linked to their profile.

When an existing customer, new customer, or guest shops through an Artist’s link, their connection to that Artist will remain active for 30 days. This means they can return later to complete their purchase and still be connected to that Artist. At checkout, customers will clearly see which Artist their order is connected to.

Customers with an account can update their Preferred Artist anytime from their profile, giving them greater visibility and control over who they shop with.

Coming soon, Artists will be able to upload a profile photo that will appear alongside their name throughout the shopping experience.

FOUNDATION PAGE

We'll be introducing a dedicated Foundation page to help customers better understand Seint's signature approach to makeup.

The page walks customers through the basics of our one-layer foundation system, and highlights the products that make up our unique foundation routine.

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What You Need to Know

These are the biggest changes to be aware of before July 31st.

ONE WEBSITE LINK
You'll now have one simple website link that ends with your current store name (for example: www.seintofficial.com/storename).

ACCOUNT LOGIN
Customers will also enjoy a simpler login experience. Instead of creating and remembering a password, they'll simply enter their email address and receive a secure login code.

Order history and preferred Artist connection remains for all customers and Artists. Returning customers only need their account email going forward.

LOYALTY PROGRAM REFERRALS
Referrals are getting a small update.

Because our new loyalty platform doesn't automatically retain referral attribution the way our previous system did, Seint will now manually issue the 200 referral points to ensure all qualifying referrals are properly rewarded.

For now, referrals will be an Artist-exclusive perk. No action is needed on your part. We'll review qualifying purchases each month and issue referral points by the middle of the following month.

Artists earn referral rewards for up to 40 new customers per calendar year, with the annual limit resetting each January 1st.

LOYALTY SHOP CREDIT
Customers will continue earning and redeeming Loyalty Shop Credit just as they do today, and all current points will transfer automatically.

Redeeming is now even simpler. If points are available, credit redemption options will automatically appear at checkout. Loyalty Shop items can also be added directly to the cart from the Rewards page.

For our CA and UK markets, Loyalty Shop Credit will now be earned and redeemed in USD, with the discount value automatically converted to the local currency during checkout.

While the amounts may look different due to currency conversion, customers will continue to receive the same overall value.

LOYALTY SHOP PRODUCTS
The Loyalty Shop will continue to evolve as we refine the experience and offerings available to customers. We’re excited about what’s ahead, and we look forward to sharing more as those updates roll out. Heavenly Hair Gloss is now included in the shop, but will still be available to purchase.

SV IS BECOMING QV
As previously announced, Seint is transitioning from Sales Volume (SV) to Qualifying Volume (QV) as part of our move to Shopify.

Need a refresher? Be sure to review our SV to QV article for a full explanation of what this change means for your business.

SHARED LISTS + PALETTE BUILDER LINKS

Current Shared Lists and Palette Builder links will not transfer to the new website.

If there are Shared Lists or Palette Builder links you'd like to recreate after launch, be sure to make note of them before July 31st. Existing links will redirect customers to your website, but the lists themselves will no longer be available after the transition.

There will no longer be a limit to the number of lists you–or your customers–can create. You will also be able to search your lists by looking up keywords.

MEMBERSHIP STATUS

Most Artist memberships–including saved payment information–transferred automatically to the new website. However, some payment methods could not be migrated, and will need to be updated.

If your annual Artist membership still needs to be activated, you'll see a banner at the top of your Back Office that says:

"Activate Your Membership. Your account is connected, but your annual Artist membership hasn't been activated yet. Activate it now to unlock all features, and to receive commissions."

Simply follow the prompts to update your payment information and activate your membership.

Until your membership is activated, you won't have full access to your Back Office, or be eligible to receive commissions, so we recommend completing this as soon as possible.

SEINT APP
As we transition to our new website and Back Office, please stay signed in to the Seint app until your account has been connected to the new system. If you happen to get logged out of the app starting on July 31st, you will be unable to log back in for a short period of time. However, we are able to generate a one-time use access code if you need to get back into the app before access is reestablished. Please email into ASK if you need a code.

We'll let you know once everything is ready (and when you can log back in if you happen to get logged out). Until then, keeping the app signed in will help ensure a smooth transition.

UPDATED SHIPPING RATES
Shipping thresholds and standard shipping rates in the US and UK are adjusting. See below for current rates:

United States
/ Free shipping: Orders of $75+
/ Standard shipping: $6.95 on orders under $75

Canada
/ Free shipping: Orders of $120+
/ Standard shipping: $9.95 on orders under $120

United Kingdom
/ Free shipping: Orders of $75+
/ Standard shipping: $9.95 on orders under $75

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What's Better

We've updated several existing features to make running your business even easier.

A SMARTER BACK OFFICE

Your Back Office is getting several helpful improvements, including:
/ Better visibility into where customer traffic is coming from
/ Easier customer search
/ Product sales insights

IMPROVED PROFILE EXPERIENCE

Managing your account is now easier than ever. Customers will have more control over their profile, making it simple to keep their account up to date and manage recurring orders.

New profile features include:
/ The ability for customers to update their own Preferred Artist
/ Easy subscription management, including viewing, modifying, skipping, or canceling upcoming subscription orders

UPDATED PRODUCT PAGES

Product display pages (PDP) have been refreshed, with a cleaner design, improved organization, short product descriptions, and more product images–making it easier to confidently choose the right shade or product.

COLLECTIONS ARE NOW BUNDLES
Collections are now called Bundles, making it easier for customers to recognize products thoughtfully grouped together.

Starter Collections will continue using their current name.

A NEW QUIZ EXPERIENCE

The Color Match Quiz results have been completely redesigned.

Instead of receiving a long product list, customers will now receive a personalized palette view that's much easier to shop and customize.

Customers/Artists can now:
/ View their personalized palette
/ Open recommendations directly in the Palette Builder
/ Recommended products are cleanly displayed under the results for an easy add to bag.
/ Add or remove shades
/ Reset or undo changes
/ Save and share their palette

Customers can also choose whether they'd like to receive quiz results by email and sending to their Artist is automatically selected.

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We're Here to Help

We're incredibly excited for you to experience everything our new website has to offer.

As with any launch of this size, there may be a few unexpected bugs or hiccups during the first few days. If you notice something that doesn't seem quite right, please let us know. We appreciate your patience and feedback as we continue making the experience even better.

We'll continue to evaluate what support is needed after launch and may host a Zoom training during the first week of August to walk through the new website, answer questions, and share tips for making the most of the new features. More details to come if needed.